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House of Beauty & Soul

A little time for you.

Your favourite treatments. Your kind of people. A beautiful new home for beauty, wellbeing and a really good catch-up.

Find your feel-goodFor therapists

Opening soon in South Wales

Newport · Tredegar · A fresh chapter

Illustrative image of two adult women sharing a laugh over coffee in a contemporary salon with oak and raspberry accents

Good company. Great energy.

Come for a treatment. Stay for the feeling.

Independent specialists. One welcoming house.

A new chapter for your high street

Treatments include: BIAB & structured gel, Gel manicure & pedicure, Chrome & micro 3D nail art, Infills & aftercare, Glossing & toning, Conditioning rituals, Smoothing & straightening, Cut, colour & styling, Japanese head spa, LED light facials, Peels & microdermabrasion, Facial lymphatic drainage, Signature glow facial, Lash lift & tint, Lash extensions & infills, Wet-look lashes, Brow lamination & sculpt, Polynucleotides, Skin boosters, Microneedling, Consultation-led treatment plans, Supervised sunbed sessions, Spray tan, Tan prep & aftercare, Deep tissue & relaxing massage, Lymphatic drainage massage, Hot stone therapy, Pregnancy massage, Reiki, Reflexology, Sound bath sessions, Breathwork, Tarot & oracle readings, Crystal sessions, Guided meditation.

01More than an appointment

Your people.
Your place. Your Luxe.

A fresh take on the high street salon. We’re bringing talented independent therapists, beauty rituals and feel-good moments together in one welcoming house. Pop in for your nails. Make time for a massage. Catch up over coffee.

treatment worlds under one roof
9✳treatment worlds under one roof
workspaces in our standard format
8✳workspaces in our standard format
private rooms in our standard format
2✳private rooms in our standard format
planned app for booking & paying
1✳planned app for booking & paying

For your next little escape

Feel good, from the start.

Discover how your visit will work, from finding a specialist to your next appointment.

For your independent business

Big talent. Your own terms.

A chair, nail station or private room. Flexible slots, simple fees and a place to grow.

02Find your feel-good

A fresh set. A deep breath.
A whole new mood.

The little pick-me-ups and the longer exhale. Explore nine worlds of beauty and wellbeing, with independent specialists at the heart of every treatment.

Illustrative image of a pink manicure being finished by a nail professional
A little inspiration for your next visit

The treatment edit

Nails

Strong, glossy, sculpted — from a quick refresh to wearable art.

  • BIAB & structured gel
  • Gel manicure & pedicure
  • Chrome & micro 3D nail art
  • Infills & aftercare

Our planned menu. Treatments and prices will be confirmed with each store’s specialists before booking opens.

Hair, beauty, holistic & spiritual. Room for all of you.

Bring your specialism to Luxe ↗
03Your visit

Make time for feeling good.

A favourite treatment, a proper catch-up, a little room to breathe. Here’s the visit we’re creating — from finding your specialist to booking your next feel-good moment.

Illustrative image of a relaxed adult client receiving a gentle facial from a therapist in a neutral oak and white treatment room
This time is yours.Illustrative Luxe atmosphere

Our Newport and Tredegar houses are in the making. Booking and therapist sign-up open closer to launch.

  1. 01

    Discover

    Browse every treatment and every therapist in one place — their work, their prices, their reviews.

  2. 02

    Book & pay

    Pick a time that suits you and pay securely in the app. Apple Pay and Google Pay, no awkward card machine at the end.

  3. 03

    Arrive

    Scan the QR at the door to check in. Grab a coffee, join the free WiFi and settle in.

  4. 04

    Be looked after

    Your therapist, your treatment, your time. Everything is already paid, so you simply relax.

  5. 05

    Rebook in a tap

    Love it? Rebook, tip or leave a verified review from your phone before you reach the door.

A simpler visit, planned

Scan. Sip. Relax.

We’re planning small QR touchpoints around the house, bringing the useful bits of your visit to your phone.

Scan to explore our plans. Check-in, WiFi access, ordering, tips and reviews arrive with the app.

Illustrative image of a smiling adult client and therapist looking at a phone together at a contemporary white and oak reception desk
A little help, right there with you. Illustration of the app experience we’re planning.
04For independent therapists

Your talent.
A place to thrive.

Your business, your prices, your way. We’re creating beautiful high street workspaces with flexible slots, a welcoming community and a simpler way to manage payments.

Explore launch slot prices
Illustrative image of a smiling adult client and stylist in a contemporary salon with neutral styling and a raspberry trolley
The atmosphere we’re creating · Illustrative imagery

  • Less payment admin

    The planned app will take your chair or room fee from client payments automatically. Luxe covers the card fees, so there’s less payment admin on your plate.

  • Flexible by design

    Book a 4-hour slot or a full day. Work the hours you want, set your own prices, run your own business.

  • A space clients want to visit

    A premium, design-led house with coffee, WiFi and a reception team — the setting your work deserves.

  • Instant peace of mind

    The planned payment flow includes a text and an email the moment a client pays and the moment your fee is covered.

Choose your space

Chair, station or room.

A chair, a station or a little room of your own. Choose the setting that suits your specialism and grow at your own pace.

Hair & beauty chair

Stylists, barbers, MUAs, brow & lash artists

Nail station

Nail technicians — with at-source extraction

Treatment room

Facialists, massage, aesthetics, holistic & spiritual

4h

4-hour slot

Morning, afternoon or evening — perfect for building a client list.

1d

Full day

Your chair or room from open to close.

The planned payment flow

Less chasing. More creating.

Client payments will cover your fixed slot fee first. Every pound after that is yours, and Luxe covers the card fees. If a slot is quiet, any gap will go on your saved card at the end — with a text and an email explaining the amount.

  1. 1

    Book your slot

    Choose a chair, nail station or room — 4 hours or a full day.

  2. 2

    Clients pay online

    Every client books and pays you through the Luxe app.

  3. 3

    Fee covered first

    Your fixed slot fee is taken from your first payments. Nothing else to do.

  4. 4

    The rest is yours

    Every payment after that goes to you — with a text and an email each time.

Example day · 4-hour treatment room

Slot fee£40.00

Covered automatically ✓

  • Luxe · Text & emailnow

    Sophie R. paid £50.00

    Lymphatic drainage facial · £40.00 to slot fee · £10.00 to you

  • Luxe · Text & emailnow

    Megan T. paid £35.00

    Lash lift & tint · £35.00 to you

  • Luxe · Text & emailnow

    Aisha K. paid £55.00

    Relaxing massage · £55.00 to you

You receive£100.00

Planned app · Illustrative example. Luxe covers card fees.

05Simple pricing

Beautifully simple. Clearly priced.

Our launch model: clients pay their therapist’s price, therapists pay one fixed slot fee, and Luxe covers the card fees. Here’s how it works for everyone.

Slot fees for therapists

Pick a slot. Know the price.

Planned slot fees include your space, free WiFi, reception and the Luxe app — plus the card fees on every client payment.

Newport

Tredegar Chambers
Newport launch slot fees in pounds
Space4 hoursFull day
Treatment room£40£70
Hair & beauty chair£25£40
Nail station£20£30

Tredegar

Tredegar town centre
Tredegar launch slot fees in pounds
Space4 hoursFull day
Treatment room£30£55
Hair & beauty chair£20£30
Nail station£15£25

Launch pricing. Final prices are confirmed before each store opens.

06The space

Eight workspaces. One beautiful shopfront.

Our standard concept brings eight workspaces into an existing high street unit, with a compact format for smaller buildings. Calm rooms at the back, a buzzing nail bar and chairs in the middle, coffee and a warm welcome at the front.

Treatment room 1Treatment room 2SunbedWC & laundryNail bar · 3Chairs · 3LoungeCoffee barReceptionStreet entrance
  • 3Hair & beauty chairs
  • 3Nail stations with extraction
  • 2Private treatment rooms
  • 1Supervised sunbed room
  • 1Coffee bar & lounge with free WiFi
  • 1Reception, run by the Luxe team

Indicative layout. A compact format is planned for smaller units, and every store is adapted to its building — including listed buildings like Tredegar Chambers.

07Our launch standards

Beautiful on the surface. Rigorous underneath.

Beautiful spaces need thoughtful foundations. These are the standards we’re planning for launch, with approvals and checks to be completed before the relevant services open.

  • 01

    Approvals before opening

    Our launch standard is to secure the premises approvals each store needs before offering licensed treatments.

  • 02

    Qualified & insured

    Our planned onboarding will check each therapist’s qualifications and insurance before they take a client.

  • 03

    Supervised sunbeds

    Planned sessions will be staffed and restricted to adults aged 18+, with eyewear and guidance.

  • 04

    Real reviews only

    The planned review system will accept reviews from verified bookings only, without incentives.

  • 05

    Secure payments

    The planned checkout will use a regulated payment provider, with card details handled by that provider.

  • 06

    Clean air for nails

    Nail stations are planned with at-source extraction as part of the store design.

08Once a year · Something to celebrate

The Luxe Awards

Great work deserves a moment in the spotlight. Our planned annual awards will celebrate the therapists and team members who make every visit feel special.

Best performer

One month’s use of a Luxe-branded Range Rover

Team awards

Holiday prizes for standout team members

Proposed judging criteria

  • Verified client reviews
  • Clients who come back
  • Community & kindness
  • Learning & growth

Proposed programme: free entry and independent judging, with no link to targets, rent or room allocation. Eligibility, judging criteria and full prize terms will be confirmed before entries open.

09Welsh roots. A fresh outlook.

Two towns.
One lovely beginning.

Our first houses are planned for Newport and Tredegar. City energy meets valleys warmth — with the same welcoming Luxe feeling at the heart of both.

City flagship

In the making

Newport

Tredegar Chambers

Bridge Street, central Newport

Opening dates to be announced

Valleys flagship

In the making

Tredegar

Tredegar town centre

Blaenau Gwent, the Welsh valleys

Opening dates to be announced

10Partners & locations

We’re looking for our next homes.

A fresh chapter for the high street. We’re building a beauty and wellbeing concept for future franchise partners, commercial property owners and developers — starting with South Wales.

  • Wanted

    Franchise partners

    Ambitious operators who want to own a Luxe house with the brand, platform and playbook behind them.

  • Wanted

    Commercial property owners

    Landlords with high street units that need a design-led tenant bringing people in every day.

  • Wanted

    Developers & regeneration teams

    Schemes looking for an anchor that brings beauty, wellbeing and community back to the street.

What we look for

The right unit, on the right street.

Partner enquiries open soon

  • High street homes

    Ground-floor shop units on busy high streets, shopping centres and regeneration schemes.

  • Two sizes

    Standard format around 1,200–1,600 sq ft, or a compact format around 700–900 sq ft.

  • Daily footfall

    Good daytime footfall with parking or public transport close by.

  • Wales first, then the UK

    Towns and cities across Wales now — and the rest of the UK as we franchise.

Why partner with Luxe

  • Fits the high street

    A repeatable format for existing shop units: our standard concept has eight workspaces, including two rooms, plus a sunbed and coffee counter. Compact stores will adapt to their building.

  • One platform planned

    The Luxe app is planned to bring bookings, client payments, slot fees, therapist payouts and notifications into one place.

  • A brand people talk about

    Design-led stores, an annual awards culture and content that brings clients through the door.

  • Welsh-first, UK-ready

    Our plan is to prove the model in Newport and Tredegar first, then open it to franchise partners across the UK.

The road ahead

  1. 1

    Flagships

    Open Tredegar Chambers in Newport and our Tredegar store.

  2. 2

    Prove the model

    Refine the format, the app and the therapist experience.

  3. 3

    Playbook

    Package the brand standards, fit-out kit and operations manual.

  4. 4

    Franchise

    Open Luxe to franchise partners across the UK.

11Questions

Everything you’re wondering.

For clients

How do I book?

Bookings are not open yet. Our Newport and Tredegar houses are in development. When booking launches, you’ll choose your therapist, pick a time and pay online through Luxe.

Are there any booking or card fees?

No. You pay your therapist’s price and nothing more.

Do I pay in store?

The planned booking flow takes payment online when you book, with optional tipping and rebooking from your phone. Booking opens closer to launch.

Can I use the sunbed?

Supervised sunbed sessions for adults aged 18+ are planned. Session details and prices will be confirmed before the stores open.

Is there WiFi and coffee?

Yes — free WiFi and a coffee bar are part of the planned Luxe experience, for while you wait or enjoy your treatment.

For therapists

How do I pay my chair or room fee?

The planned payment flow takes your fixed slot fee automatically from your first client payments in that slot. Everything after that is yours. Therapist sign-up opens closer to launch.

Who pays the card fees?

Luxe does. You pay your fixed slot fee and nothing else — no commission and no card processing fees on your clients’ payments.

What if my clients don’t cover the fee?

Under the planned model, any gap will be charged to your saved card at the end of the slot. You’ll get a text and an email telling you exactly what was taken and why.

Can I set my own prices and hours?

Yes. You’ll run your own business: your prices, your treatments, your hours. Once booking opens, choose a 4-hour slot or a full day from the available spaces.

What do I need to join?

Your qualifications, insurance and — for licensed treatments in Wales such as piercing, electrolysis, acupuncture or semi-permanent make-up — your personal practitioner licence.

For partners

When can I open a Luxe franchise?

We’re opening our Newport and Tredegar flagships first to prove the model. Franchise conversations open after that.

What size unit does a Luxe store need?

Our standard format suits around 1,200–1,600 sq ft and our compact format around 700–900 sq ft, ideally on the ground floor of a busy high street.

I own a high street unit. Can we work together?

Yes — we’re actively looking for locations. Partner enquiries open very soon; the details on this page show exactly what we look for.